Angélique Freytag - Professional photographer in Geneva

A background across photography, communication, fashion and events

Portrait of Angélique Freytag

My background

I am Angélique, a freelance photographer based in Geneva. Before making photography the core of my work, I spent more than 15 years in marketing and media, a background that taught me to think about an image in its communication context, not only at the moment it is taken.

I have also developed several entrepreneurial and event projects in Geneva around fashion, independent designers and public gatherings. For four years, I created and ran La Baladeuse, a concept store in Plainpalais. I was also involved in events and pop-ups including Gliss’en Ville, Les Mondaines and Nomad Market.

Today, this combined experience informs my work as a photographer. I work with companies, brands, institutions and private clients across portrait, fashion, events, food, product and architecture.

Every project starts with a precise discussion about context, intended uses and the people involved. My aim is to produce images that are accurate, coherent and easy to use, with a discreet presence and direction adapted to each person and situation.

Experience

A background across images, communication and events

These experiences shape the way I prepare a shoot, understand a brief and work with the people around a project.

Marketing & media

More than 15 years working in marketing and media before making photography the core of my professional practice.

Events & independent creators

Experience organizing events and pop-ups in Geneva, including Gliss’en Ville, Les Mondaines and Nomad Market, with projects extending to Paléo.

La Baladeuse

Four years creating and running a concept store in Plainpalais dedicated to independent designers and creative projects.

A. Photographie

Today I work with companies, brands, institutions and private clients across portrait, fashion, events, food, product and architecture.

How I work

Practical principles that shape how each project is prepared and carried out

Listening

Understanding the context, intended uses and expectations before photographing.

Preparation

Anticipating locations, light, schedule, formats and constraints so the shoot runs efficiently.

Discretion

Knowing when to direct and when to step back when the reportage requires it.

Consistency

Delivering a series designed as a coherent whole, adapted to the brand, subject and channels.

Let's work together

Have a project? Let’s discuss its context, intended uses and the images you actually need.

Discover my photography services in Geneva and social media management in Geneva.